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Research papers

The shape of things to come

This paper describes the expected shape of the west European tourism market in 1980 including: 1.The intra-European market both domestic and international; 2. The market for travel from West Europe to countries overseas; 3. The market for travel to...

Catalogue: Seminar 1977: Travel And Tourism
Author: John Seekings
June 15, 1977
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Citation

Seekings, J. (1977a, June 15). The shape of things to come. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-shape-of-things-to-come


Research papers

Poundsaver

The paper describes the central role which research has played in the development and evaluation of a possible new product structure for British Airways services between the UK and Europe. The airline was carrying out a major review of its marketing...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Paul Handley, Frank Macey
June 15, 1977
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Citation

Handley and Macey (1977a, June 15). Poundsaver. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/poundsaver


Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-a-census-survey-of-filling-stations-prepared-for-barnaby-tard-ltd


Research reports

Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

The company has developed a gloss paint, whichis perfectly safe, non-toxic and also exhibits a number ofother positive characteristics. The product concept which has derived from the properties ofthe paint itself is specially formulated for use in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-response-to-the-concept-of-quick-drying-enamel-on-behalf-of-donald-macpherson-s-ltd-


Research reports

Qualitative research into new pack design for Schweppes Shandy

In an effort to reposition and relaunch Schweppes Shandy twenty-six alternative new pack designs have been produced in order to determine an appropriate positioning for a re-launch.The specific objectives of the research therefore were: 1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new pack design for Schweppes Shandy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-pack-design-for-schweppes-shandy


Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Reports on qualitative research on 'coffee with' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reports-on-qualitative-research-on-coffee-with-


Research reports

Qualitative research into Promega meat substitute

Dornay Foods Limited has developed the technology ofSVP manufacture to the point where they now have a pilot plant capable of producing a product whichapproximates to carcass meat in appearance, texture andchewing properties. This product is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Promega meat substitute. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-promega-meat-substitute


Research papers

Towards the elimination of risk from investment in new products

This paper sets out to show how a technique which was originally developed simply as a means of eliminating the fundamentally unacceptable product before it incurred substantial losses in test market, has shown itself to be capable of much more. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen
September 1, 1976
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Citation

Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products


Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
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Citation

, C. (1975a, November 02). Qualitative research among Sub-A smokers and Silk Cut no.3 smokers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-sub-a-smokers-and-silk-cut-no-3-smokers